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Your store's deep agent.
A deep agent that runs your whole store across Shopify, WooCommerce, BigCommerce, Amazon, eBay and Etsy, not just one. It answers shoppers and takes real actions on every platform, runs your store operations from catalog to suppliers, watches your true profit after ad spend, and reports only what actually happened, in real time.
@afka which SKUs actually made money last week, after ad spend?
Twelve did and four did not. SKU 1042 reads profitable on revenue and loses $2.10 a unit once fees and Meta spend are in. The table is attached, and the pause for the campaign behind it is drafted and waiting for you.
Built for the store the incumbents lock out.
Most store AI acts only on Shopify, only shows you data it can't act on, and resolves from the help center alone. afka acts across every platform you sell on, runs the operations behind the storefront, watches your real margin, and answers from all your knowledge.
Shopify, WooCommerce, BigCommerce, Amazon, eBay and Etsy on one order record, one agent. Where the incumbents act on Shopify alone, afka serves the multi-platform sellers they leave out.
It answers shoppers, runs store ops, and reasons over true net profit after ad spend, COGS and fees, flagging the SKUs and campaigns quietly losing you money, which display-only tools can't even compute.
Storefronts, marketplaces, fulfillment, ad spend and COGS unified into one record, so it can answer a shopper and reason about true margin from a single source of truth a point tool never has.
The whole store, two coordinated agents.
A Buyer agent for shoppers and a Store-ops agent for catalog, suppliers, content and margin, across every platform. Sensitive actions are gated by an autonomy tier you set, and written to an append-only audit log.
Buyer agent: answers and acts, across every platform.
Handles WISMO, returns, refunds, order and address edits, and subscription changes, executed on Shopify, WooCommerce, Amazon, eBay and more, not display-only and not one platform. Every answer is cited; money-moving actions are gated to the caps you set.
Store-ops agent: catalog, suppliers, content.
Keeps catalog and listings, product content, and supplier POs in order across platforms, drafts descriptions and listing updates, and prepares purchase orders when stock runs low. Every catalog write and PO is gated to your approval and logged.
Watches your true profit, not vanity metrics.
The agent reasons over net profit after ad spend, cost of goods and fees per SKU, campaign and channel, the margin math display-only tools can't compute, runs ad-spend audits, and flags what's quietly losing money, with the numbers and a fix ready to approve.
Pre-empts problems, reports honestly.
Surfaces late shipments and stockouts before the customer asks, drafts the delay notice and the reorder, recovers abandoned carts by email, and reports in real time with attribution that traces to a real event. No 72-hour delay, no inflated ROAS.
It builds one profit picture, finds the leak, and acts only within your caps.
The question no display-only tool can answer, because it never sees your COGS, fees, and ad spend together. Here is exactly what the agent does, and where it stops for you.
Builds one order record
Pulls orders, refunds, fees, COGS and ad spend from your stores, marketplaces, 3PL and Meta & Google into a single record, across platforms, not one.
Computes true net margin
Revenue minus COGS, shipping, fees and ad spend, per SKU and per campaign, the real number, not ROAS theater.
Finds the leak, plans the fix
One Meta campaign ran at negative true margin three days straight. It drafts the pause and a reallocation plan, with the per-day loss shown.
You approve, it acts, it logs
One click pauses and reallocates within your cap. The action, the reason, and the recovered spend land in the append-only audit log.
The same four questions get answered on every action and written to the audit log: who started it, which agent ran it, what data it touched, and why it was allowed.
Here's what your store noticed before you woke up.
It runs the nightly reconciliation while you sleep, then sends one message at 07:30, not ten. Real numbers, in real time, attributed to real events.
And every Monday, an honest league table: true net margin per SKU and campaign, recovered-cart revenue verified against real completed orders, and the fulfillment-SLA trend, attribution only to events that actually happened. No 72-hour delay, no inflated ROAS.
@afka every morning at 07:30, post what happened overnight and what actually needs me.
Overnight: 214 orders, $18,940 revenue. 61 shopper questions resolved and confirmed across Shopify, Amazon and Etsy. 2 cards for you: a Meta campaign ran at negative true margin 3 days straight, here is the pause and reallocation plan (−$142/day). SKU 1042 covers 9 days at current velocity, supplier lead time is 14, reorder PO draft ready. 4 within-policy refunds processed, $103.60 total.
Files your team can open, on the cadence you set.
Every one of these is posted into Slack or Microsoft Teams as a real file, with the numbers it used and the actions it wants from you.
The overnight recap
What sold, what was answered, and the two or three things that need you. One message, not ten.
True margin, ranked
Net profit after COGS, fees and ad spend, per SKU and per campaign, next to last week.
The ad spend audit
Where the money went, which campaigns ran under water, and the pause or reallocation drafted for approval.
The reorder, drafted
Days of cover against supplier lead time, with the purchase order ready for you to release.
Every store you sell on, not only Shopify.
One agent across every store and marketplace you sell on: Shopify, WooCommerce, BigCommerce, Amazon, eBay, Etsy and thousands more
You set how far it goes, per task.
The tier is yours and it is per task, not a global switch. Whatever the tier, money moves stay inside the caps you set and every action is written to an append only log.
Suggest
The agent drafts every answer, refund, reprice, PO and budget move and waits. Nothing reaches a customer or your store until you release it.
Review
The agent answers WISMO and triggers within-policy returns on its own, but holds refunds, order edits, reprices, catalog writes, POs, budget moves, and cart-recovery sends for approval.
Auto
Handles the safe, repetitive shopper and catalog work end to end across platforms within your caps. Refunds, reprices, POs and budget moves still gate; you're notified after.
What it won't do.
Being specific about the edges is part of the standard. Here is where the agent deliberately stops.
It won't move money past your caps
Refunds stay inside your dollar and day limits; reprices respect your margin floor; budget moves and POs respect your cap. Even on Auto, anything past a limit waits for you.
It won't touch a raw card number
A card number typed into chat is detected and redacted at the boundary before it reaches the model. afka never sees or stores a raw card number, on any platform.
It won't sign a marketplace appeal
Amazon account-health plans and appeals are always human-signed. The agent drafts the evidence; a person submits it. No autonomy tier bypasses this.
It won't guess when systems disagree
If your store says shipped and your 3PL says not picked, it shows you both and asks, never guesses. A fraud pattern freezes order actions for your review.
It makes the whole business smarter.
One order record and one shared memory across your afka agents means a store signal doesn't die in a ticket, it goes where it can act.
A repeat high-value buyer
A loyal, high-AOV shopper becomes a signal to your sales agent, with the full order history attached, not a cold guess.
A refund spike on one SKU
A sudden jump in refunds becomes a margin-and-quality flag, so the supplier or listing problem surfaces before it eats the month.
Ad-driven order volume
A traffic surge from a campaign becomes a capacity signal to your recruiting agent, before the support queue breaks.
A question mid-checkout
A pre-purchase question routes to your support agent instantly, with the cart and catalog context already attached.
Questions store owners ask.
Does it work on more than Shopify?+
Yes, that is a core reason it exists. It runs across Shopify, WooCommerce, BigCommerce, Amazon, eBay and Etsy from one order record, so multi-platform and marketplace sellers get one agent instead of a Shopify-only tool. Actions like refunds, order edits, catalog updates and subscription changes execute on each platform. It acts, it doesn't just display.
Can it actually take actions, or just show me data?+
It acts. WISMO and within-policy returns run on their own; refunds, order and address edits, subscription changes, catalog writes, supplier POs, reprices and budget moves are executed too, each gated to the caps you set (a dollar limit, a day window, a SKU scope, a margin floor) and written to an append-only audit log. That is the gap between afka and display-only tools that can only show store data.
What happens if a shopper types a card number?+
It is detected and redacted at the boundary in code, before it reaches the model or afka. The agent never sees or stores a raw card number, so a customer pasting a card into chat can't leak it through the AI. Payments run through your gateway's hosted flow, not through the agent.
How does it know a campaign is losing money?+
It unifies your orders, refunds, fees, COGS and ad spend across every platform into one record, then computes true net profit (revenue minus COGS, shipping, fees and ad spend) per SKU, campaign and channel. That is the operator-side math display-only tools can't do, so it can flag a campaign running at negative true margin and draft the pause and reallocation for your approval.
Hire your store's deep agent.
Connect your stores and marketplaces, delegate the queue, the catalog and the margin math, and wake up to shoppers answered, leaks flagged, and every money move gated, across every platform you sell on.