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Gorgias is a helpdesk built for e-commerce, with automation for common buyer questions. The afka store agent covers the buyer side and the operations side together, across more than one platform, and this page states the difference plainly.
Gorgias is a helpdesk built for e-commerce, one platform deep, with automation for the common buyer questions. A store that wants a classic helpdesk gets a solid one.
The afka store agent has two coordinated faces. The buyer-facing face handles order status, returns and exchanges, product questions and subscriptions, across the chat and email your store already runs. The operations face handles catalog and SKU work, suppliers and inventory, merchandising, analytics and ad spend audits, and your team reaches it in Slack, Microsoft Teams or the web app. The agent works across Shopify, WooCommerce and BigCommerce rather than one of them.
A helpdesk sees the conversation. The afka agent also sees the order system, the catalog and the inventory, and can act in all of them.
A brand selling on its own store and on Amazon, eBay or Etsy runs more storefronts than it has people. One agent covers them together.
Refunds and irreversible changes wait at the approval gate the merchant sets, spending caps are enforced in code, and every action lands in the append-only audit log.
A store that wants a classic helpdesk with light automation has simpler options, and Gorgias is a good one. The comparison changes when the operational work behind the inbox is the real bottleneck.
Start free and watch the store agent answer a buyer and update the catalog in one run.