Brands that sell direct
Customer messages, order changes, returns and the reviews that follow, on your own store.
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For online brands and stores that ship their own orders. Customer messages, returns, order exceptions and stock questions pile up with every sale. afka fixes orders before they are packed, handles returns by your rules, sees stock‑outs coming and answers your team on the warehouse floor.
The same afka runs the back office of a direct‑to‑consumer brand, a marketplace seller, a subscription box and a store with its own warehouse. It learns your products, policies, suppliers and team, and works in the tools you already have.
Customer messages, order changes, returns and the reviews that follow, on your own store.
Buyer messages, returns and stock across every marketplace you sell on, answered in one place.
Skips, swaps, address changes and billing questions before every cut‑off, without a queue.
Pickers, packers and seasonal staff asking where things are, what is urgent and what to do with a damaged item.
Every order status question, every return checked by hand and every address fixed by email costs minutes, and peak week multiplies them. Here is what that is worth for a typical store, and for smaller and larger ones.
About 43 hours and $930 back every month.
About 144 hours and $3,100 back every month.
About 576 hours and $12,400 back every month.
An estimate, not a promise: a working month of 30 days, a full‑time month of 160 hours, and the time a person spends today on work afka can take over. The month counts 30 days because a store sells every day. The hourly cost is the US median pay of a customer service representative (BLS, May 2025), before benefits; warehouse time saved comes on top. Once afka is running, your weekly report shows the hours it actually saved.
Each one arrives as an order, a customer email, a return or a question from the warehouse floor, which is exactly where afka works.
afka checks every new order for a missing address detail, a fraud signal or a line out of stock, asks the customer itself and holds anything risky for a person before it ships.
afka reads the reason and the photo, decides with your rules whether the item comes back, books the credit with the supplier and sends small refunds itself. Refunds above your limit wait for you.
afka watches sales against stock and each supplier's lead time, warns you while there is still time and drafts the reorder for your approval, so a good week does not end with sold out.
New pickers and packers ask afka where things are, how to pack a fragile item or what to do with a damaged one, and get the answer from your own procedures, not from the busiest person in the building.
One or two people connect your store, inbox and suppliers once. After that every picker, packer and seasonal hire can ask where an item is, report a damaged one with a photo and hear what is urgent, by voice, in as many languages as the models handle.
Priced per workspace with unlimited seats, so every seasonal hire can use afka from the first shift without a licence of their own.
What a store shipping 500 orders a day looks like when afka does the repetitive part.
Every order from the night is checked for address, fraud and stock before the first picker starts.
The few orders that need something are fixed with the customer, or handed to one person with the answer drafted.
Returns are checked against your policy; small refunds go out and the rest wait for you with the photo.
Everything shipped, stock running low this week and refunds waiting: one message for the founder.
No new tool for your customers and no project for your team. Connect your store, inbox and payments, write your return and reorder rules once, and read the first cut‑off report the same evening.
Your store, inbox, payments and team chat, in a few clicks. afka reads what is there and learns your products, customers, suppliers and people.
Returns, refund limits and reorder points, in plain words. afka follows them on every order and asks you about anything they do not cover.
What shipped, which refunds wait for you and what is running low, in one message after every cut‑off.
The same Talk app as on our home page, on every picker's and packer's own phone. They speak, afka answers out loud, and the work lands where the office sees it.
The office works with afka where it already works: email, Microsoft Teams, Slack or Google Chat, and the dashboard. Your tools connect in a few clicks.
Plus your marketplaces, 3PL and shipping software through managed connectors. If what you use is not there, afka writes the connection itself.
Only up to the limit you set. Anything above it, and every purchase order to a supplier, waits for a person, with the reason and the photo attached.
Only as faster answers and fewer wrong parcels. afka writes in your brand's voice, in the customer's language, in the channels they already use with you.
Yes. afka works with your 3PL by email: it passes on order exceptions, chases damaged and missing items and keeps your stock picture current.
On their first shift. They join your workspace, open Talk on their own phone and ask in their own language; afka answers from your procedures.
Your store platform, the marketplaces you sell on, your inbox, payments and team chat. Each is connected once by the person who owns it.
A plan per workspace with unlimited seats, plus credits for the work it does. Every picker, packer and seasonal hire can use afka.
See afka run a store's day in a 25‑minute demo.
Book a demo