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Franchise brands

Every location runs the brand the same way.

For franchisors and multi‑unit franchisees. Location managers and staff ask afka what the operations manual says and report what happened, by voice or with a photo, in their own language. afka answers from your standards, files it on the location and brings every exception to brand HQ.

AUSDENTPABOIRNOTULOMAFRESACRALLLumen FitnessBrand HQ · 38 studios"Can we run our own promo?"Austin · voice · 10:14SpringWindow poster, earlyReno · photo · 09:40AToday38 studios · 64 questions · 2 for HQ
Marcus HaleStudio manager, Austin · Talk, front desk · 10:14
Can we run our own two‑for‑one in May? The gym down the road is doing one. And rower three is down again.
afkaAGENTOut loud · 10:14
Section 6.3 of the manual allows local offers with HQ approval, so I have sent your request to Nora with the brand template. Rower three is the third fault this quarter: the warranty claim with the approved supplier is drafted and waits for her too.
Answers from your operations manualEvery location auditedExceptions reach brand HQ
Who it is for

One brand, many owners, one standard.

The same afka runs the support desk of a franchisor and the back office of a multi‑unit franchisee, in fitness, food and drink, home services and learning. It learns your operations manual, locations, owners and suppliers, and works in the tools you already have.

Fitness and wellness studios

Member questions, opening checks, equipment faults and local offers for every studio.

Food and drink franchises

Recipe and standard questions, supplier orders, audits and promotions across every unit.

Home services franchises

Territory leads, job standards, quality checks and the same customer promise in every territory.

Learning and personal services

Curriculum and policy questions, enrolment follow‑ups and centre reports for the whole network.

What it is worth

Give your support desk back the hours the same questions take.

Every question the manual already answers, every report chased and every local ad checked by hand costs minutes, at brand HQ and in every location. Here is what that is worth for a typical network, and for smaller and larger ones.

158hours back every monthSupport desk time no longer spent answering the same question twice.
$3,410saved every monthAt $21.53 an hour: the US median pay of a customer service representative (BLS, May 2025), before benefits. Location managers save time on top.
1.0of a full‑time roleTime back for audits, openings and franchisee growth.
For 38 locations80 questions, reports, approvals and checks a day9 minutes each60% handled by afka

12 locations

About 50 hours and $1,080 back every month.

38 locations

About 158 hours and $3,410 back every month.

120 locations

About 500 hours and $10,770 back every month.

An estimate, not a promise: a working month of 22 days, a full‑time month of 160 hours, and the time a person spends today on work afka can take over. The hourly cost is the US median pay of a customer service representative (BLS, May 2025), before benefits; time saved in the locations comes on top. Once afka is running, your weekly report shows the hours it actually saved.

What it takes off the plate

Four jobs that fill a franchise support desk every day.

Each one arrives as a question from a location, a photo from a visit, a local ad for approval or a weekly report, which is exactly where afka works.

Franchisee questions

The operations manual, answered out loud

Location staff ask in their own words and get the answer from your manual with the section it comes from. Anything the manual does not allow goes to brand HQ as a request, not as an argument.

Openings and audits

Every location checked, not only the ones you visit

Opening checklists and visit photos come in through Talk. afka scores them against your standards, sends the location its action list and follows up until each item is closed.

Local marketing

Local ads on brand before they go up

A location sends its poster or post. afka checks it against the brand guide, fixes what it can from your templates and sends brand HQ a version that is ready to approve.

Weekly reports and royalties

Every location's numbers in, without the chasing

afka collects each location's weekly report, reminds the late ones, flags numbers that look wrong and drafts the royalty statements for your finance team to send.

Talk

Your operations manual has three hundred pages. Now it answers in one sentence.

Brand HQ connects the tools and the manual once. After that every franchisee, manager and member of staff installs Talk from one join link and speaks to afka in their own language: ask what the standard is, report a fault, send a photo, request an exception.

Priced per workspace with unlimited seats, so every location and every member of staff can use Talk without a licence of their own.

45676. MarketingOPERATIONS MANUAL6.3 Local promotionsAsk HQ first"Can we run our own two‑for‑onein May?"Marcus, Austin · Talk · 10:14AManual 6.3 · request sent to brand HQWith the brand template and Austin's last three offers.Approved by Nora · 11:02Poster on brand, offer live on the 1st
A day with afka

The network wakes up east to west. afka is there for each location.

What a franchise network of 38 studios looks like when afka does the repetitive part.

OpeningsSix in the morning

Each location's opening checklist comes in by voice, time zone by time zone. A late opening reaches its owner at once.

QuestionsTen in the morning

Staff ask what the standard is and hear it from the manual. Exceptions go to brand HQ as ready requests.

Local marketingTwo in the afternoon

Local posters and posts are checked against the brand guide and reach HQ ready to approve.

Network reportFive in the evening

Brand HQ reads one message: openings, open audit items, exceptions and the reports still missing.

Getting started

Working across the network this week, not next quarter.

No new software for the locations and no project for brand HQ. Connect the manual and the tools you already use, send every location one join link, and read the first network report the same evening.

Connect the manual and the office

Your operations manual, brand guide, inbox and the tools you already pay for, in a few clicks. afka reads them and learns your standards, locations and owners.

One join link for every location

Each owner, manager and member of staff taps it, picks their location and starts talking. Every location sees its own work; brand HQ sees the network.

Read the first network report tonight

Which locations opened on time, which exceptions wait for you and what is still open from audits, in one message every evening.

In every location

Talk to afka from the front desk.

The same Talk app as on our home page, on every manager's and member of staff's own phone. They speak, afka answers out loud, and the work lands where the office sees it.

  • A real conversation in their own language. It asks when something is unclear and already knows your manual, brand guide and locations.
  • The small plus at the top adds a photo or a file. afka reads it and files it on the location.
  • The same rules as in the office. Anything that spends money waits for a person.
On a call
Before a call
Camera, photos or files
In the office

Email and the tools you already pay for.

The office works with afka where it already works: email, Microsoft Teams, Slack or Google Chat, and the dashboard. Your tools connect in a few clicks.

Plus your POS, booking and franchise management software through managed connectors. If what you use is not there, afka writes the connection itself.

Questions

Before you roll it out to the network.

How do franchisees and their staff get started?+

Each person gets their own afka account under your network, at no extra cost because seats are unlimited. Brand HQ sends one join link; each person taps it on the phone, picks their location, signs in and Talk installs on the home screen. A short walkthrough on the first day covers how to ask the manual, send a photo and report a fault.

Who sees what?+

Each location sees its own work, reports and conversations. Brand HQ sees the whole network. A franchisee with several locations sees all of theirs and nobody else's.

Does it answer only from our operations manual?+

For standards and policies, yes: every answer comes from your manual and brand guide, with the section it comes from. When the manual does not cover a case, afka says so and sends the question to brand HQ instead of guessing.

Can a location share one phone or one login?+

No, and it matters. afka knows who is speaking, so each person needs their own account: their location, their requests and their language stay theirs, and nobody can act with brand HQ's permissions. Talk works on a work phone or on their own.

Our locations speak different languages. Does that matter?+

No. Each person talks to afka in their own language, in as many languages as the models handle, and brand HQ reads everything in its own.

What does it cost?+

A plan per workspace with unlimited seats, plus credits for the work it does. Every location and every member of staff can use Talk.

One brand. Every location on the same page.

See afka run a franchise network's day in a 25‑minute demo.

Book a demo